Episode 01
with Natalie Barbu
Social Media Expert: The Content Strategy That Turned Into MILLIONS
Told to "monetize your audience." And realized the algorithm owns it, not you.
Tiffany K. Guillen interviews Natalie Barbu, co-founder and CEO of Rella, a social media management tool for social media managers and teams. Natalie shares how she pivoted from influencer to tech entrepreneur, nearly shut down her company with $25,000 left in the bank, and then went viral with a 60k-view skit that 7x'd revenue and launched the company to $2M ARR within months. The second half of the episode features Tiffany breaking down the core principles from Natalie's journey.
Guest
Natalie Barbu
Founder and CEO of Rella, previous AOAD guest
Host
Tiffany K. Guillen
Host of The Anatomy of a Dream; founder of a social media agency
Episode Workbook
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Every framework, every principle, every system - reverse-engineered into one workbook.
From the Set
Behind the frame with
Natalie Barbu.
10 FRAMES
“Downloads does not matter. Signups does not matter. Who has a big enough problem that they are willing to pay for this? That's going to be the growth metric.”
Natalie Barbu
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