Episode 05
with Charlotte Trecartin
Viral Brand Expert: The Strategy That Built Million-Dollar Brands
Told the idea was too small to matter.
Charlotte Trecartin, founder of CharCharms and WallCandy, joins Tiffany K. Guillen to share how she built two breakout consumer brands from $0 to 8-figure revenue with no paid ads, no investors, and a tiny team. The episode covers her journey from college side project to Target and Dick's Sporting Goods nationwide placements, her Shark Tank appearance, and a framework for pattern disruption, social media strategy, and retail pitching. Tiffany then breaks down the core principles from Charlotte's story including Find the White Space, Customer is Your Co-Founder, Recruit Your Superstars, and Mindset.
Guest
Charlotte Trecartin
Founder & CEO of CharCharms & WallCandy | Scaling GenZ brands in retail (Target, Walmart) | Forbes 30 Under 30 | Shark Tank S16
Host
Tiffany K. Guillen
Host of The Anatomy of a Dream; founder of a social media agency
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From the Set
Behind the frame with
Charlotte Trecartin.
10 FRAMES
“I built my business from $0 to $10 million with no paid ads, no investors, and a really small team. A lot of people think you need all the other jazz, but you really don't.”
Charlotte Trecartin
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