Episode 05
with Kent Yoshimura
Viral Brand Expert: The Exact Strategy Behind TikTok's Fastest Growing Brand
Told to "wait for the right moment." And watched it pass twice.
Kent Yoshimura reveals the exact playbook he and his co-founder Ryan used to build Neurogum into one of the fastest growing companies in the country. We break down how Neurogum scaled into one of the top brands on TikTok Shop, why nano influencers are the future of marketing, and the exact systems Kent used to turn content into a growth engine. We also dive into the moment that almost ended the company, and the principles that kept him going.
Guest
Kent Yoshimura
Co-founder of Neurogum; TikTok's fastest growing brand 2024
Host
Tiffany K. Guillen
Host of The Anatomy of a Dream, entrepreneur, film director
Episode Workbook
Get the Viral Brand Expert: The Exact Strategy Behind TikTok's Fastest Growing Brand Workbook
Every framework, every principle, every system - reverse-engineered into one workbook.
From the Set
Behind the frame with
Kent Yoshimura.
10 FRAMES
“If you're building a brand, the little spark from your die hard fans goes a very, very, very long way.”
Kent Yoshimura
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